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Description
Ingredients
Product Details
What it is:
MAGIC Ammonia Free Clay Lightener delivers superior lightening power that is ideal for achieving stunning lightening effects, providing the best consistency to hand paint hair. MAGIC: the lightener that is safer for you as a hairdresser and for every client you color beautifully!
What it does:
Clay base contains no sodium hydroxide, formaldehyde, or parabens. Additionally, an infusion of Lavender Oil and with Argan Oil imparts moisture & softness to hair, while soothing the scalp during chemical processing. Easy to mix & apply, it can be used either on or off the scalp and works like MAGIC!
What else you need to know:
In addition to being vegan, we never test on animals and ensure that the formula completely breaks down after going down the drain to protect the environment we live in. Our packaging is recyclable, so please save discard appropriately.
- TO MIX : Add one scoop of MAGIC Ammonia Free Clay Lightener into a non-metallic bowl. Gradually add three parts developer to one part Lightener. Stir mixture until a smooth, creamy consistency is obtained.
- PRELIMINARY STRAND TEST: A preliminary strand test may be performed to determine the desired development time by applying a portion of the use mixture to a single strand of hair. Following the processing instructions allow the mixture to remain on the strand until the desired result is achieved. The time required to reach the desired level of lift is the correct process time.
- APPLICATION: Apply the creamy, moist, lightening mixture to dry hair. Apply evenly with brush or gloved hands.
- PROCESSING: Allow the lightening mixture to remain on the hair until desired processing is complete. The speed and intensity of processing may be increased by using heat (heat lamp or a hair dryer). Excessive heat is not required or recommended to achieve professional results. Check development regularly until the desired amount of lift is achieved.
- REMOVAL: Once you have achieved the desired level of lift, remove mixture immediately by rinsing with warm water. Shampoo gently and condition. Hair is now ready for toner and/or styling.
Product Options Available are as follows:
*Ingredients may vary slightly due to formula updates by brands. Please consult packaging for most accurate list of ingredients
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Frequently Asked Questions
Yes, Magic Ammonia Free Clay Lightener is formulated without ammonia, making it a gentler option for sensitive scalps. The clay-based formula is designed to minimize irritation while still delivering effective lightening. However, we always recommend performing a patch test 24-48 hours before full application, especially if you have a history of scalp sensitivity or allergies.
Ammonia-free lighteners, like Magic's formula, use alternative activating agents instead of traditional ammonia. This matters because ammonia can cause scalp irritation, unpleasant odors, and potential damage to hair structure. Our clay-based technology provides a more comfortable lightening experience while still achieving excellent lift and toning results.
Apply Magic Ammonia Free Clay Lightener to dry hair, starting from the roots and working toward the ends. Leave it on for the recommended time based on your desired lightness level (typically 20-45 minutes). Mix with a quality developer at the recommended ratio, apply section by section using a tint brush, then rinse thoroughly with cool water and follow with a nourishing conditioner.