Rich Hydration Mask - 6.7 oz

The Olaplex Rich Hydration Hair Mask is a deeply restorative, high-performance weekly treatment perfectly designed for hair that is dry, dehydrated, or has a medium-to-coarse texture prone to frizz. This rich, creamy formula delivers the intense moisture lifeline your thirsty hair has been searching for, replacing your regular conditioner on the days you use it for deeply concentrated benefits. It works in just 3 to 5 minutes to transform the feel of your hair, delivering dramatic, clinical-level results that significantly improve strength, manageability, and visual health.

The scientific magic of this mask lies in its proprietary technology designed for long-lasting performance. It's powered by Biomimetic Cuticle Technology which actively locks in intense hydration and works to seal the hair cuticle for up to five washes, preventing future moisture loss and damage. Furthermore, the formula is infused with a luxurious Avocado and Shea Conditioning Complex, utilizing multiple molecular weight oils to wrap each strand in deep moisture for a high-slip softness and a halo of lasting shine.

Clinical results speak for themselves: this mask instantly reduces breakage by an incredible 71% and offers an all-day, humidity-resistant frizz reduction of 74%. It is a safe and clean choice for your routine, being entirely vegan, cruelty-free, and free of sulfates, silicones, and parabens. Indulge in this deeply restorative treatment once a week to maintain hair that is visibly stronger, unbelievably smooth, and completely protected against environmental stressors.

Delivers Intense Hydration That Lasts Up to 5 Washes: This formula provides an astounding 16X instant hydration, with 6X continuous hydration retained even after five washes. This deep, intensive moisture is locked in by the proprietary Biomimetic Cuticle Technology, which seals the hair strand to prevent moisture loss over time.

Provides Dramatic Instant Breakage Reduction: The restorative treatment is clinically proven to deliver a significant 71% reduction in breakage instantly. This powerful strengthening action protects your fragile hair from snapping, promoting healthier length retention and resilience through multiple washes.

Offers All-Day, Humidity-Resistant Frizz Control: This mask is an anti-frizz powerhouse, providing a 74% reduction in frizz all day long, even when faced with high humidity. It smooths the hair's surface to control flyaways and leaves hair feeling smooth and manageable.

Infused with Avocado and Shea Conditioning Complex: The rich formula is deeply nourishing, featuring an Avocado and Shea Conditioning Complex with oils of varying molecular weights. This blend wraps the hair in hydration for high-slip softness and creates a noticeable "halo of shine".

Boosts Shine for a Luminous, Healthy Finish: Beyond its restorative benefits, the mask visibly enhances your hair’s luminosity, resulting in a clinical finding of 119% more shine. This significant increase ensures your hair maintains a vibrant, glass-like finish that stays stronger and smoother for days.