What it is:
Explore John Paul Mitchell Systems' demi-permanent hair color that conditions while it colors. The Demi delivers incredibly rich results with exceptional shine. This versatile formula sets the standard for precise performance and quick color services.
What it does:
Grow your color business by introducing color without commitment. Offers options for every need, with 45+ standard shades, Flash Toners, Muted Metallics and Clear. Ideal for toning, refining and refreshing color. Great for blending away minimal gray without lightening the hair’s natural pigment. Gentle and conditioning formula that’s ammonia and MEA-free, low-alcohol and 100% vegan. Easy-to-formulate, intermixable shades can be opaque or translucent. Offers incredible shine and vibrancy, for a great guest experience with gorgeous, noticeable end-results. Speedy processing allows you to see more potential guests per day.
What else you need to know:
Determine the natural level or color-treated level of the hair using The Demi Natural (N) family swatches. Consider the hair’s texture, condition and percentage of gray. Determine the target level, tone and desired result. Refer to the Color Map to enhance, intensify or neutralize tones. Mixing Ratio: 1:1 with Paul Mitchell® Processing Liquid. (7 volume / 2%) Processing Time: Fast 5-20 minutes. Rinse, shampoo with Paul Mitchell® Color Protect® Post Color Shampoo and condition.