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Description
Ingredients
Product Details
With over 45 standard shades to choose from, including Flash Toners, Muted Metallics, and Clear, The Demi offers a wide range of options for every need. Whether you want to tone, refine, or refresh your color, this product has got you covered. It's also great for blending away minimal gray without lightening your hair's natural pigment.
What sets The Demi apart from other hair color products is its gentle and conditioning formula. It's ammonia and MEA-free, low-alcohol, and 100% vegan, making it suitable for all hair types. The easy-to-formulate, intermixable shades can be opaque or translucent, allowing you to create the perfect color for your desired look.
Not only does The Demi deliver incredible shine and vibrancy, but its speedy processing time also allows you to see more potential guests per day. This means you can cater to more clients and maximize your color business without compromising on quality.
To use The Demi, you need to determine the natural or color-treated level of your hair using the Natural (N) family swatches. Consider your hair's texture, condition, and the percentage of gray. Then, determine the target level, tone, and desired result, referring to the Color Map to enhance, intensify, or neutralize tones.
Mix The Demi with Paul Mitchell Processing Liquid at a ratio of 1:1. Use the appropriate volume (7 volume / 2%) based on your desired processing time. The fast processing time ranges from 5-20 minutes, making it ideal for those who are always on the go. Rinse, shampoo with Paul Mitchell Color Protect Post Color Shampoo, and condition for the best results.
In conclusion, Paul Mitchell The Demi Demi-Permanent Hair Color is a must-have for professionals looking to enhance their color business. With its conditioning and vibrant formula, it delivers exceptional results, all while keeping your hair healthy and shiny.
*Ingredients may vary slightly due to formula updates by brands. Please consult packaging for most accurate list of ingredients
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Frequently Asked Questions
Paul Mitchell The Demi is formulated without ammonia, making it gentler on the scalp compared to permanent colorants. However, if you have a sensitive scalp or known allergies to hair color ingredients, we recommend performing a patch test 48 hours before application. If irritation occurs, discontinue use and consult a dermatologist.
Paul Mitchell The Demi contains conditioning agents and moisturizers alongside color deposits to help maintain hair integrity during coloring. The ammonia-free formula uses alternative alkalizing agents to open the hair cuticle gently. It also includes botanical extracts and protein-based ingredients to support shine and softness throughout the coloring process.
As a demi-permanent color, Paul Mitchell The Demi typically lasts 24 shampoos or about 4-6 weeks, depending on hair porosity, water hardness, and how often you wash. Color fades gradually with each wash rather than washing out suddenly, allowing for a natural-looking transition.