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Description
Ingredients
Product Details
Unlock the secret to visibly brighter, deeply hydrated, and spot-free skin with the Shiseido Aqualabel Brightening Treatment Lotion (Moist). This Japanese "serum-grade" toner is a powerful first step in your skincare routine, designed to penetrate deep into the skin's texture, right down to the stratum corneum. It is a high-performance lotion that works to prevent the formation of freckles and spots while banishing dullness, leaving your complexion looking clearer, luminous, and remarkably supple. The 'Moist' version offers a refreshing, watery texture that quickly absorbs, preparing all skin types—especially normal and dry skin—for subsequent skincare steps.
The lotion's exceptional brightening power comes from the potent "whitening" active ingredient, 4MSK (Potassium Methoxysalicylate). This Shiseido-developed component works directly at the source of dark spots and hyperpigmentation, aiming to prevent excessive melanin production and significantly improve skin tone. Beyond brightening, the formula is infused with essential moisturizing agents like Double Hyaluronic Acid (Sodium Hyaluronate and Acetylated Sodium Hyaluronate) and Soluble Collagen to deeply moisturize and lock in hydration. This powerful combination enhances the skin's natural luminescence and provides a visible plumpness, improving the condition of rough, dry skin.
Completing this collaborative dream formula are ingredients that protect and fortify your skin's natural barrier. It is infused with Centella Asiatica (CICA) Extract, which taps into widespread botanical trends and helps fortify skin resilience and improve overall texture and health. Additionally, a blend of penetrating beauty amino acids (like D-glutamic acid, DL-alanine, and DL-methionine) contributes to the creation of a strong moisture-locking barrier, further limiting water loss and creating smooth, dewy skin. The lotion has a delicate, fresh, rose fragrance and is tested allergologically, making this 5.74 oz (170ml) bottle an indulgent yet effective part of your daily ritual.
Serum-Grade Brightening with 4MSK: This lotion is powered by the potent "whitening" active ingredient 4MSK (Potassium Methoxysalicylate), which targets the source of hyperpigmentation deep within the stratum corneum. It works to prevent the generation of melanin, helping to reduce the appearance of freckles and spots for a clearer complexion.
Deep, Multi-Level Hydration: The formula delivers intensive moisture with Double Hyaluronic Acid (Sodium Hyaluronate) and Soluble Collagen. This complex deeply hydrates and locks in moisture, making the skin much softer, more supple, and contributing to a radiant, translucent look.
Fortified with CICA and Amino Acids: The lotion includes Centella Asiatica (CICA) extract to help protect and fortify the skin's natural resilience, improving texture and overall health. A blend of essential beauty amino acids (like DL-alanine) works to create a protective moisture-locking barrier, preventing water loss for smooth, dewy skin.
Lightweight and Fast-Absorbing Texture: The 'Moist' formula features a watery, fresh texture that quickly penetrates deep into the skin's layers. This rapid absorption ensures it fully prepares the skin for subsequent serums and moisturizers, maximizing the efficacy of your entire routine.
Allergologically Tested and Scented: Developed by Shiseido, this treatment lotion is tested allergologically. It has a delicate, fresh, rose fragrance and is recommended for use both morning and evening on all skin types, particularly normal to dry skin.
*Ingredients may vary slightly due to formula updates by brands. Please consult packaging for most accurate list of ingredients
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Frequently Asked Questions
4MSK (4-Methoxysalicylic Acid) is Shiseido's proprietary brightening ingredient that works by inhibiting melanin production and promoting skin cell turnover. In Aqualabel Brightening Treatment Lotion, it helps reduce the appearance of dark spots, hyperpigmentation, and uneven skin tone over consistent use, resulting in a more radiant complexion.
Aqualabel Brightening Treatment Lotion is formulated with CICA (Centella Asiatica), a calming ingredient that soothes and supports the skin barrier. However, if you have very sensitive skin or active irritation, we recommend patch testing first or consulting a dermatologist, as brightening actives like 4MSK may require gradual introduction.
While this lotion contains 4MSK for brightening, using it alongside other active brightening ingredients (like vitamin C, niacinamide, or other melanin inhibitors) may increase sensitivity. We recommend using it as your primary brightening treatment and spacing other actives appropriately, or consulting a skincare professional to avoid over-treatment.










