What it is:
Virtue Labs Recovery Shampoo works to repair damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave all hair types, moisturized, soft, and supple. Formulated with our first-of-its-kind Alpha Keratin 60ku®, this shampoo behaves like a high-powered treatment product that deposits pure, human keratin protein directly into the hair. It fills in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and color treatment. Color-safe, paraben-free, gluten-free. Vegan.
What it does:
Alpha Keratin 60ku® is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.
What else you need to know:
Full of Hydrolyzed Quinoa - A complete plant-based protein, it is remarkable for hair, enhancing color, moisture retention, and shine. Baobab Seed Oil - From the African Tree of Life (known for its ability to store water), this rich, silky oil is an intense emollient for dry, damaged hair. Grapefruit Extract - Loaded with Vitamin C and antioxidants, this fruit star revitalizes the scalp and returns hair’s vibrance and shine.
