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Description
Ingredients
Product Details
What it is:
Virtue Labs Recovery Shampoo works to repair damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave all hair types, moisturized, soft, and supple. Formulated with our first-of-its-kind Alpha Keratin 60ku®, this shampoo behaves like a high-powered treatment product that deposits pure, human keratin protein directly into the hair. It fills in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and color treatment. Color-safe, paraben-free, gluten-free. Vegan.
What it does:
Alpha Keratin 60ku® is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.
What else you need to know:
Full of Hydrolyzed Quinoa - A complete plant-based protein, it is remarkable for hair, enhancing color, moisture retention, and shine. Baobab Seed Oil - From the African Tree of Life (known for its ability to store water), this rich, silky oil is an intense emollient for dry, damaged hair. Grapefruit Extract - Loaded with Vitamin C and antioxidants, this fruit star revitalizes the scalp and returns hair’s vibrance and shine.
*Ingredients may vary slightly due to formula updates by brands. Please consult packaging for most accurate list of ingredients
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Frequently Asked Questions
Virtue Recovery Shampoo is formulated with Virtue's proprietary Alpha Keratin 60ku protein complex, along with moisturizing and strengthening botanicals. The formula is sulfate-free and designed to be gentle on sensitive scalps. However, if you have known allergies to specific ingredients, we recommend reviewing the full ingredient list or doing a patch test before full use.
Yes, Virtue Recovery Shampoo is specifically designed for damaged and compromised hair types, including color-treated and chemically processed hair. Its protein-rich formula helps restore strength and resilience to weakened strands. For best results, use it alongside Virtue's complementary conditioner.
For optimal results, use Virtue Recovery Shampoo 2-3 times per week, or as needed based on your hair's condition and porosity. Those with severely damaged hair may use it more frequently, while those with fine or delicate hair may reduce usage. Adjust frequency based on how your hair responds.