Virtue Smooth Conditioner - 6.7 oz

Transform your hair texture from the inside out with the Virtue Smooth Conditioner, a groundbreaking treatment that defies the traditional limitations of a rinse-out conditioner. This is the only smoothing formula on the market powered by Alpha Keratin 60ku®, a whole, human keratin protein that is virtually identical to the protein found in your own hair. Rather than simply coating the hair surface with heavy waxes or silicones, this intelligent protein recognizes areas of damage and binds directly to them, repairing the cuticle and filling in cracks to create a surface that is remarkably sleek and resilient.

The results are both immediate and cumulative, making it a "must-have" for those battling frizz, humidity, or unruly texture. As you work this rich, creamy conditioner through your mid-lengths and ends, it works to instantly de-frizz and seal the hair’s moisture barrier against external stressors. Beyond the structural repair, your hair is treated to a sophisticated blend of pink pomelo, gotu kola, and pea protein, which provide essential vitamins and moisture to ensure every strand feels touchably soft and exceptionally bouncy. You’ll notice a significant increase in shine and manageability, allowing your brush to glide through with ease.

Elevate your shower experience with a spa-like scent profile featuring a bright, uplifting blend of sweet pear, fresh lavender, and cooling mint. This color-safe, sulfate-free, and paraben-free formula is designed for all hair types struggling with frizz, yet it remains lightweight enough to never weigh down your natural volume. As a brand committed to clean beauty and ethical standards, Virtue ensures this conditioner is cruelty-free, gluten-free, and vegan-friendly. Just a quarter-sized amount is all it takes to lock in a "mirror-like" finish that lasts well beyond your next wash.

Powered by the revolutionary Alpha Keratin 60ku®, this conditioner identifies and fills in damaged sites along the hair cuticle to smooth out frizz and repair the hair's structure. This human-identical protein ensures that your hair is actually being healed, not just temporarily coated.

The formula acts as a high-performance humidity shield, sealing the hair shaft to prevent moisture from entering and causing unwanted swelling or texture changes. This leads to long-lasting smoothness that stays intact even in challenging weather conditions.

Infused with Pink Pomelo and Gotu Kola, the conditioner delivers a concentrated dose of Vitamins A, C, B1, and zinc to promote overall hair health and scalp vitality. These botanicals work in tandem with pea protein to provide deep hydration and improve hair elasticity.

Experience a sophisticated sensory journey with a refreshing fragrance blend of sweet pear, calming lavender, and a hint of mint essential oil. This clean, botanical scent lingers subtly on the hair, providing an energizing boost to your daily grooming ritual.


This professional-grade conditioner is color-safe, vegan, cruelty-free, and formulated without sulfates, parabens, phthalates, or synthetic dyes. It provides a clean, ethical solution for maintaining the integrity of chemically treated hair while achieving a high-shine finish.