Order soon 1 left in stock
Ships from California
Description
Ingredients
Product Details
What it is:
Need a change? Try Wella Color Charm Demi-permanent hair color! It’s a demi-permanent cream dye with fantastic color payoff. It’s true-to-shade and comes in rich colors like fiery red, chestnut, and natural brown.
What it does:
This demi-permanent dye does not lift the hair - it changes the color of the hair strands by depositing color molecules on top of the hair’s cuticle. You can use it to cover grays, add a lustrous glaze, or as an all-over color.
What else you need to know:
Since the color does not penetrate the strands, it is gentler on the hair than other hair dyes. It leaves your strands shiny and soft after coloring. You can use it two weeks after chemical straightening.
*Ingredients may vary slightly due to formula updates by brands. Please consult packaging for most accurate list of ingredients
Product Recommendations
Frequently Asked Questions
Wella Color Charm is formulated to be gentler than permanent color, but everyone's scalp is unique. If you have a sensitive scalp, we recommend performing a patch test 48 hours before application. Apply a small amount behind your ear or on your inner arm and monitor for any irritation. If you experience redness or itching, discontinue use and consult a dermatologist.
Wella Color Charm contains a blend of conditioning agents, color molecules, and ammonia-free or low-ammonia formulas depending on the specific shade. Key ingredients include moisturizing conditioners and UV protectants to help maintain color vibrancy. For a complete ingredient list, refer to the product packaging or contact Wella directly, as formulations may vary by shade.
Wella Color Charm demi-permanent color typically lasts 12-24 shampoos, though this varies based on hair porosity, water temperature, and how often you wash. Hair that's more porous may retain color longer, while resistant hair may see faster fading. Using cool water and color-safe shampoo helps extend color longevity.