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Description
What it is:
Be a boss in gloss. Nothing boosts confidence like finding that perfect shade and stepping out with rich, glossy hair. New Wella colorcharm Demi-Permanent Color offers shiny, healthy looking color with less damage.*
What it does:
Featuring Shea Butter, our formula is gentler on all hair textures* and free of animal derived ingredients, ammonia, gluten, parabens, and phthalates. Safe, quick, and easy to apply, Wella colorcharm Demi-Permanent Color is perfect for in-between salon visits. Now you can blend grays, gloss, tone, refresh, or enhance your color on your own terms. Results last up to 24 washes.**
What else you need to know:
With our new color-coded packaging for at-a-glance navigation and selection, finding your ideal shade has never been easier. From vibrant, commanding reds and violets to flawlessly toned blondes and gorgeous brunettes, we’ve got your perfect shade. Love your current color but want to make it shine? Our Clear shade adds eye-catching gloss to any color.
UPC: 4064666317243
Product Recommendations
- Reviews
- Questions
- shine
- Wella Color Charm Demi
- version

Brown color
Unfortunately I bought the wrong color brown. My hair turned black.

Better than the original
I used the original Wella Color Charm Demi, however the new version provides a little more shine and lasts a few days and washes longer!