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Description
Ingredients
Product Details
What it is:
Refresh your existing color or try out a completely new hue with Wella Color Fresh Semi-permanent liquid hair color. It’s a gentle temporary dye that imparts natural color and fades with every wash. It’s true-to-shade and comes in specific color combinations, like “medium blonde/intense red” and “light blonde/natural gold.”
What it does:
This semi-permanent dye does not lift the hair - it changes the color of the hair strands by depositing color molecules on the hair’s outer cuticle.
What else you need to know:
Since the color does not penetrate the strands, it is gentler on the hair than other hair dyes- it even conditions your strands, leaving them shiny and soft after coloring. You can use it after any coloring service or even after chemical straightening.
*Ingredients may vary slightly due to formula updates by brands. Please consult packaging for most accurate list of ingredients
Product Recommendations
Frequently Asked Questions
Wella Color Fresh is a semi-permanent formula designed to be gentler than permanent color since it doesn't contain ammonia. However, if you have a sensitive scalp, we recommend performing a patch test 48 hours before application. Apply a small amount behind your ear or on your inner arm to check for any adverse reactions. If you experience irritation, rinse thoroughly and consult a dermatologist before use.
Wella Color Fresh typically lasts 24 shampoos or about 4-6 weeks, depending on your hair type and how often you wash. Semi-permanent color gradually fades with each wash rather than leaving a harsh demarcation line. To extend color vibrancy, use sulfate-free shampoo, wash in cool water, and limit heat styling.
Wella Color Fresh contains conditioning agents, direct dyes, and a cream base formulated without ammonia or peroxide. Key ingredients include glycerin for moisture, panthenol for shine, and amino acids to support hair health during the coloring process. The formula is designed to deposit color while maintaining hair's natural moisture balance.