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Description
Ingredients
Product Details
What it is:
Liquid Line from American Crew presents Groom, an easy to apply, versatile lotion that adds texture and definition.
What it does:
Light-weight and water based, Groom is formulated with a duality of purpose - allowing your hair to bend and separate without stiffness or flaking. Flexible hold lets you create styles that fall to gravity.
What else you need to know:
Medium hold. Low Shine.
Product Options Available are as follows:
*Ingredients may vary slightly due to formula updates by brands. Please consult packaging for most accurate list of ingredients
Product Recommendations
Frequently Asked Questions
American Crew Liquid Line Groom Styling Lotion contains a blend of styling polymers, conditioning agents, and water as its base. The formula is designed to provide light hold and shine without heavy buildup. For a complete ingredient list, refer to the product label or contact American Crew directly, as formulations may vary by region.
American Crew Liquid Line Groom is a lightweight styling lotion formulated to be gentle on hair and scalp. However, if you have a particularly sensitive scalp or known allergies to styling products, we recommend performing a patch test first or consulting with a dermatologist. If irritation occurs, discontinue use.
Apply a small amount (dime to quarter-sized) to damp or dry hair, focusing on the roots and mid-lengths. Work the product through your hair using your fingers or a comb to distribute evenly. Style as desired. Start with less product and add more if needed to avoid weighing hair down.