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Description
Ingredients
Product Details
What it is:
Liquid Line from American Crew presents Groom, an easy to apply, versatile lotion that adds texture and definition.
What it does:
Light-weight and water based, Groom is formulated with a duality of purpose - allowing your hair to bend and separate without stiffness or flaking. Flexible hold lets you create styles that fall to gravity.
What else you need to know:
Medium hold. Low Shine.
Product Options Available are as follows:
*Ingredients may vary slightly due to formula updates by brands. Please consult packaging for most accurate list of ingredients
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Frequently Asked Questions
American Crew Liquid Line Groom Styling Lotion contains a blend of styling polymers, conditioning agents, and water as its base. The formula is designed to provide light hold and shine without heavy buildup. For a complete ingredient list, refer to the product label or contact American Crew directly, as formulations may vary by region.
American Crew Liquid Line Groom is a lightweight styling lotion formulated to be gentle on hair and scalp. However, if you have a particularly sensitive scalp or known allergies to styling products, we recommend performing a patch test first or consulting with a dermatologist. If irritation occurs, discontinue use.
Apply a small amount (dime to quarter-sized) to damp or dry hair, focusing on the roots and mid-lengths. Work the product through your hair using your fingers or a comb to distribute evenly. Style as desired. Start with less product and add more if needed to avoid weighing hair down.