What it is:
American Crew Pomade (medium hold with high shine): use to create a straight, sleek look or to soften naturally curly or wavy hair.
What it does:
Pomade works equally well on trendy or button-down styles.
What else you need to know:
Use a lot to spike your hair or just enough to control that unruly cowlick. It's jammed with beneficial oils and extracts, though, so a little goes a long way--this compact jar will keep you stylin' for some time.