CHI Ionic Permanent Shine High Lift Cream Hair Color - HL-12A Ash

Achieve pristine, cool-toned platinum perfection without the aggressive damage of traditional bleaching powders. CHI Ionic Permanent Shine High Lift Cream Hair Color in HL-12A High Lift Ash is an advanced professional color formula engineered to lift natural hair up to 5 levels while simultaneously counteracting brassy orange and yellow undertones. The silky cream base spreads evenly over dry locks, enveloping fragile strands in an ammonia-free emulsion that respects the integrity of the hair shaft. From the moment you mix it at your color bowl, you will notice the complete absence of harsh chemical fumes, turning a dramatic blonde transformation into a pleasant, spa-like salon experience.

At the heart of this high-lift dye is CHI's groundbreaking ionic technology, which leverages positive ionic charges to push color pigments deep into the inner cortex of the hair strand. The specialized silk cream foundation hydrates as it lifts, smoothing down lifted cuticle scales and sealing in vibrant ash tones that resist premature washing and thermal fading. Enriched with natural silk ceramic complex, this treatment fortifies weakened keratin bonds during chemical processing, ensuring your newly lightened locks retain their natural elasticity, density, and velvet-like softness rather than feeling straw-like or dry.

Whether you are executing precise root touch-ups on natural brunette bases or creating full-head icy ash blonde transformations, HL-12A delivers remarkably consistent, light-reflecting results. The subtle, violet-ash undertones neutralize underlying warmth as the lifting agents work, leaving behind a luminous, mirror-shine finish that catches the light from every angle. Packaged in an easy-squeeze 3 oz aluminum tube, it provides precise dosing for custom bowl mixing and seamless application, making high-lift blonde upkeep effortless, predictable, and exceptionally gentle on both hair and scalp.

Up to 5 Levels of Lift Without Ammonia: This gentle high-lift cream lifts natural hair up to 5 levels in a single step while remaining 100% ammonia-free to protect hair integrity. You get brilliant, icy blonde results without exposing your client's scalp or hair fibers to irritating fumes and harsh drying chemicals.

Targeted Ash Cool-Tone Neutralization: Infused with specialized cool ash pigments, shade HL-12A actively cancels out stubborn brassy gold and orange undertones during the lifting phase. Your finished color stays crisp, cool, and true-to-tone for weeks without turning yellow or warm over time.

Ionic Hair Color Anchor Technology: Powered by positive ionic charge technology, color pigments are driven deep within the hair shaft where they anchor securely for maximum longevity. This deep pigment penetration creates rich, fade-resistant color that withstands daily brushing, washing, and heat styling.

Silk-Infused Cuticle Protection: Formulated with a silk protein base, the cream cushions fragile keratin strands while sealing the outer cuticle layer shut post-service. Strands maintain their natural bounce and flexibility, leaving hair with a glass-like sheen that feels velvety smooth to the touch.

PPD-Free & Scalp-Comfort Formula: Free of paraphenylenediamine (PPD) and harsh irritants, this soothing cream protects sensitive scalps during the 30-minute processing time. It is ideal for salon professionals and home colorists seeking maximum lift without discomfort, burning, or itching.