Max Shine Shampoo - 12 oz

Infuse your cleansing ritual with the spirit of a sun-drenched forest and the brilliance of a high-definition gloss. The Essentials by LOMA Max Shine Shampoo is a sophisticated, "warm woodsy" wash that goes beyond basic cleansing to deliver a mirror-bright, light-reflecting finish. Designed to build a surprisingly dense and creamy lather, it gently lifts away environmental pollutants and product buildup while maintaining the delicate moisture balance of your scalp. It’s the perfect foundation for those seeking hair that looks effortlessly polished and feels remarkably "smooth-to-the-touch."

This professional-grade shampoo is anchored by LOMA’s signature organic aloe vera base, which replaces common water fillers to provide a soothing, antioxidant-rich foundation for healthy hair growth. A clever infusion of Creatine works to rebuild internal tensile strength, specifically benefiting color-treated or heat-styled strands by imparting a sleek, glass-like texture. Coconut Oil is woven into the formula to offer natural emolliency, ensuring that even the most rebellious frizz is calmed and softened from the very first lather without the use of heavy, light-blocking silicones.

True to its "clean beauty" roots, this shampoo is 100% vegan and color-safe, meticulously avoiding parabens, sulfates, soy, and phthalates. It transforms a mundane shower into a grounding sensory experience, releasing a comforting, earthy aroma that lingers subtly in your hair. Whether you’re prepping for a sleek blowout or embracing your natural texture, the Max Shine Shampoo ensures your hair remains weightless, vibrant, and bursting with a healthy, multi-dimensional glow that captures the light from every angle.

This high-gloss formula features Creatine to rebuild the hair's internal strength while creating an incredibly smooth surface for a mirror-bright finish. It helps repair the cuticle layer, ensuring your hair reflects light more effectively for a vibrant, salon-quality look.

Formulated with a nutrient-dense Coconut Oil infusion, this shampoo naturally softens the hair fiber and tames stubborn frizz without adding any greasy weight. It provides a weightless slip that makes hair easier to manage and style, even in humid conditions.

The organic Aloe Vera base delivers deep, soothing hydration to the scalp and strands, replacing standard water fillers for a more concentrated treatment. This antioxidant-rich foundation helps reduce scalp irritation and promotes long-term hair health and resilience.

Enjoy a grounding "Warm Woodsy" aromatic experience that turns every wash into a calming, spa-like ritual for the senses. The sophisticated scent profile provides a clean, earthy freshness that leaves your hair smelling subtly luxurious throughout the day.

Proudly vegan and free from silicones, sulfates, and parabens, this shampoo offers a professional-grade cleanse that is gentle enough for daily use on color-treated hair. It utilizes clean chemistry to deliver maximum shine and movement while respecting both your body and the environment.