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Description
Ingredients
Product Details
*This product is intended for professional usage. The customer is responsible for the product application and ensuing results. We advise that customers consult with a professional in order to achieve the desired results.
What it is:
STRUCTURE + SHINE Permanently redefines straight services.
What it does:
- Long-lasting straight hair structure
- Further improved, brilliant shine*
- Provides fantastic anti-frizz effect
- Extra gentleness with excellent conditioning benefits
- Very appealing consistency and improved fragrance for a pleasant service
What else you need to know:
- Available in 4 Intensities:
- 0 - Strong for virgin or resistant hair
- 1 - Regular for normal or fine, natural hair
- 2 - Medium for color treated or highlights up to 30%
- 3 - Soft for sensitized colored or highlifted hair
*Ingredients may vary slightly due to formula updates by brands. Please consult packaging for most accurate list of ingredients
Product Recommendations
Frequently Asked Questions
Goldwell Structure + Shine Agent 1 Softening Cream is formulated with a blend of conditioning agents and shine-enhancing ingredients designed to soften and smooth hair while adding luminosity. The cream contains specialized conditioning polymers that help improve hair manageability and reduce frizz. For a complete ingredient list, refer to the product packaging or contact Goldwell customer service for detailed ingredient transparency.
Yes, Goldwell Structure + Shine Agent 1 Softening Cream is safe for color-treated hair. The formula is designed to condition and soften hair without stripping color. However, we recommend performing a patch test before full application, and if you have specific sensitivities or allergies to hair care ingredients, review the ingredient list or consult with your stylist before use.
Yes, Goldwell Structure + Shine Agent 1 Softening Cream works well on curly and textured hair types. The softening formula helps define curls, reduce frizz, and add shine while improving manageability. Apply to damp hair, focusing on mid-lengths to ends, and adjust the amount based on your hair's porosity and thickness for best results.