Rohto Mentholatum 50 Megumi Lifting Face Milk - 7.7 oz

Experience the ultimate in multi-functional Japanese skincare with the Rohto Mentholatum 50 Megumi Lifting Face Milk. Specifically engineered for mature skin, this luxurious all-in-one emulsion streamlines your beauty ritual by combining the benefits of a lotion, serum, and moisturizer into a single, high-performance step. The name "50 Megumi" literally translates to "50 Blessings," representing the half-century of meticulously selected nourishing ingredients packed into this bottle to address the unique needs of aging skin, including loss of elasticity, dryness, and dullness.

This sophisticated "lifting" formula is anchored by a powerhouse trio of collagen types—including a specialized "baby collagen" (Type III)—which works in harmony to plump the skin's appearance and restore a youthful, bouncy resilience. Complemented by two types of hyaluronic acid and a rich blend of squalane and royal jelly, the milky texture sinks deep into the skin's surface to lock in moisture without any heavy or greasy feel. The addition of antioxidant-rich Coenzyme Q10 and natural extracts like ginseng and soy protein helps to revitalize tired complexions, providing a visible "lift" and a radiant, glass-like glow that lasts all day.

Beyond its firming prowess, the 50 Megumi Lifting Face Milk is a sensory delight, featuring a calming, natural herbal scent that transforms your daily application into a spa-like meditative moment. The lightweight yet creamy consistency makes it an ideal base for makeup, ensuring your skin remains hydrated and smooth even under foundation. Free from harsh alcohols and artificial colorants, it respects the skin’s natural pH balance, making it a gentle yet effective choice for those seeking to reclaim their skin's natural vitality and strength. This 7.7 oz (230ml) bottle provides an ample supply of "blessings" to keep your complexion feeling supple and refreshed every morning and night.

50-Ingredient Nourishing Complex: This ultra-rich formula delivers 50 different nutrient-dense "blessings," including royal jelly, ginseng, and soy, to target the five main signs of aging in one simple step. It effectively replaces your toner, serum, and light moisturizer, saving you time without sacrificing the intensive care your mature skin deserves.

Triple Collagen Lift Technology: By utilizing three distinct types of collagen, including rare Type III collagen, this milk works to visibly firm and "lift" sagging skin from within. You’ll notice an immediate improvement in skin elasticity and a smoother, more contoured appearance that feels firm to the touch.

Dual Hyaluronic Hydration: Two molecular weights of hyaluronic acid act as a moisture magnet, drawing hydration into the deeper layers of the epidermis while sealing the surface. This ensures your skin stays "quenched" and plump throughout the day, effectively blurring the look of fine lines and dry patches.

Sensory Herbal Aromatherapy: Unlike clinical, scentless lotions, this emulsion is infused with a soothing blend of vital herbs that grounds your senses during application. The light, earthy aroma provides an emotional reset, making your skincare routine feel like a conscious act of self-care rather than a chore.

Non-Greasy Milky Finish: The high-absorption "milk" texture provides the deep nourishment of a heavy cream but with the weightless feel of a liquid lotion. It leaves behind a soft-focus, velvety finish that never pills under sunscreen or makeup, making it perfect for both morning and evening use.