Iden Botanical energy Sulfate-free Color-enduring Shampoo Charged with botanical energizing complex, naturally prevents breakage and encourages healthy hair growth. The perfect combination of ginseng,coenzyme Q10, hemp seed,aloe and other botanical extracts creates a refreshing infusion that invigorates and adds fullness. Directions:Apply to wet hair and massage into a lather. Rinse throughly. Repeat if necessary. For best results use regularly with Iden Energy Conditioner.