So Pure Cool Conditioner - 13.5 oz/refill

Maintain your perfect shade of silver or blonde with the Keune So Pure Cool Conditioner Refill, a high-performance toning treatment designed for the modern, eco-conscious stylist. This isn’t just a conditioner; it’s an "icy glow" in a pouch, formulated with powerful violet pigments that act as a structural "toning cement" to neutralize unwanted brassy and warm yellow tones. As part of Keune's first fully refillable hair care range, this 33.8 oz (1000ml) pouch is engineered to provide professional-grade results while reducing plastic waste by up to 57% compared to traditional packaging.

The intelligence of the So Pure Cool formula lies in its antioxidant-rich architecture. Infused with Acai Berry Extract, it provides a biological shield against oxidation and environmental stressors, effectively "mops up" free radicals to prevent color fading and keep your blonde vibrant for longer. Unlike traditional purple conditioners that can leave hair feeling dry, this vegan formula is enriched with Shea Butter and Coconut Oil, creating a moisture-locking barrier that leaves hair silky-soft, hydrated, and exceptionally easy to detangle.

Crafted with a commitment to "Minimum Impact, Maximum Hair," the So Pure line utilizes repurposed sugar beet waste and contains 90% natural ingredients. This 1-Liter refill is designed to be used with the Keune So Pure permanent dispenser; simply peel the included content sticker from the pouch and place it on your bottle for a sleek, organized vanity. Carbon-neutral and strictly silicone-free, this conditioner ensures your hair remains weightless and healthy while you contribute to a greener future—Keune even plants a tree for every two refill pouches purchased.

Brass-Busting Violet Pigments: A concentrated dose of purple pigments that actively neutralizes warm, orange, and yellow undertones. It restores a cool, "icy" brilliance to blonde, silver, and white hair, providing a visible toning effect in just 1 to 3 minutes.

Acai Berry Oxidation Shield: Rich in antioxidants, Acai Berry extract acts as a repair kit for color-treated hair. It protects the hair fiber from the oxidative damage caused by UV rays and pollution, extending the longevity and clarity of your cool tones.

Intensive Moisture & Silkiness: Powered by Shea Butter and Vitamin E, this conditioner drenches parched, bleached strands in lush moisture. It increases elasticity and "cements" the hair cuticle shut, resulting in 76% more conditioned hair and a mirror-like shine.

Sustainable 1-Liter Refill System: This eco-friendly pouch uses significantly less plastic and is 100% recyclable. It allows you to maintain a professional backbar at home while supporting Keune’s global green initiative and B-Corp certified standards.

Vegan, Silicone-Free & Concentrated: Formulated with 90% natural-origin ingredients and free from harsh silicones or artificial dyes (excluding the necessary violet pigments). The concentrated formula means you need less product per wash to achieve salon-quality results.