So Pure Cool Shampoo - 33.8 oz/refill

The Keune So Pure Cool Shampoo is a sophisticated, vegan silver shampoo designed to breathe new life into blonde, silver, and platinum hair. Formulated with powerful violet pigments, it works instantly to neutralize unwanted brassy or yellow tones, leaving your hair with a luminous, "icy" glow that looks professionally maintained. Infused with antioxidant-rich Acai Berry extract, this shampoo doesn't just tone; it actively protects your color-treated strands from oxidation and environmental fading, ensuring your cool-toned hue stays vibrant for longer.

This isn’t your typical drying silver shampoo; the So Pure Cool formula is a concentrated, gel-like dream that treats your scalp with the same kindness as your hair. Enriched with hydrating agents and a "hero" ingredient derived from upcycled sugar beets, it maintains a delicate moisture balance that leaves hair feeling unexpectedly soft and supple. Users often note the refreshing, high-end sensory experience, featuring a subtle, fresh scent that avoids the "chemical" smell often associated with professional toners.

Embracing the Keune "So Pure" philosophy means your beauty routine is now as kind to the planet as it is to your hair. This 13.50 oz (400ml) refill pouch is crafted with significantly less plastic than traditional bottles, designed to be decanted into a reusable dispenser to minimize your environmental footprint. It is 90% natural, carbon-neutral, and entirely free from sulfates, silicones, and gluten, making it a guilt-free luxury for the eco-conscious consumer who refuses to compromise on salon-quality results.

Powerful Violet Pigmentation: Highly concentrated violet pigments dive deep into the hair fiber to instantly cancel out brassiness and restore a crisp, cool-toned brilliance to blonde and gray hair. This targeted toning action ensures your color remains "salon-fresh" between appointments without the risk of over-drying.

Acai Berry Protection: Infused with potent Acai Berry extract, this formula acts as a shield against daily oxidation and color-fading environmental factors. It keeps your icy shades looking vibrant and healthy while adding a natural, glass-like shine.

Refillable Eco-Design: The 13.50 oz pouch is a sustainable refill solution that reduces plastic waste by being paired with a long-lasting, reusable dispenser. Each pouch even includes a handy sticker for your permanent bottle so you can easily identify your favorite formula.

Nourishing & Sulfate-Free: Unlike many harsh purple shampoos, this 90% natural, sulfate-free formula cleanses gently while maintaining essential moisture. It’s safe for all color-treated hair types, leaving strands bouncy, hydrated, and easy to manage.

Vegan & Ethical Luxury: Proudly 100% vegan, cruelty-free, and produced in carbon-neutral facilities, this shampoo aligns with a conscious lifestyle. It offers a premium hair care experience that respects both animal welfare and the environment.