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Description
Ingredients
Product Details
What it is:
La Riche Directions Semi-Permanent Conditioning Hair Colour (2.9 oz)
What it does:
Soft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application.
What else you need to know:
- Do NOT dye eyelashes or eyebrows.
- If product comes in contact with the eyes, rinse immediately with clean water.
- Colours can sometimes stain certain surfaces & materials - use with care.
- Directions doesn’t have a specific longevity on the hair.
- Do not mix Directions with Peroxide.
- To achieve lighter shades than your current colour we recommend to seek professional advice.
- Shades may vary at manufacturer’s discretion.
- All Directions colours are inter-mixable to create a new shade
- For the most vivid results, we recommend applying to bleached hair.
*Ingredients may vary slightly due to formula updates by brands. Please consult packaging for most accurate list of ingredients
Product Recommendations
Frequently Asked Questions
La Riche Directions is formulated as a conditioning hair colour, meaning it contains nourishing ingredients designed to be gentle on hair and scalp. However, if you have a particularly sensitive scalp or known allergies to hair dyes, we recommend performing a patch test 24-48 hours before application. Apply a small amount behind your ear or on your inner arm to check for any adverse reactions.
La Riche Directions is a semi-permanent conditioning formula that combines vibrant pigments with conditioning agents to minimize damage while depositing colour. The formula is designed to be gentler than permanent dyes as it doesn't contain harsh ammonia or peroxide. For a complete ingredient list, refer to the product packaging or contact customer service, as formulations may vary by shade.
La Riche Directions semi-permanent colour typically lasts 4-6 weeks depending on your hair type, porosity, and how often you wash your hair. Lighter hair shades may fade faster than darker tones. To extend colour longevity, use colour-safe shampoos, wash in cool water, and minimize heat styling. The colour will gradually fade with each wash rather than disappearing suddenly.