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Description
Ingredients
Product Details
What it is:
Tone It Away™ Purple Shampoo is a sulfate-free, moisturizing formula that gently cleanses while also neutralizing brassy or unwanted yellow tones in between salon visits.
What it does:
Violet and orchid extracts prolong the life of your color by enhancing all highlighted, gray and lifted tones. Infused with cica, rice water, and quinoa protein to help strengthen strands, repair damage caused by heat styling and coloring and moisturize curls without weighing them down.
What else you need to know:
Free from: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten
*Ingredients may vary slightly due to formula updates by brands. Please consult packaging for most accurate list of ingredients
Product Recommendations
Frequently Asked Questions
Ouidad Tone It Away Purple Shampoo is specifically formulated to neutralize unwanted yellow, brassy, and orange tones in curly hair. The purple pigments work to counteract warm undertones while cleansing, helping to maintain cooler, more vibrant hair color between salon visits. It's especially effective for color-treated curls that tend to fade or shift in tone.
Yes, Ouidad Tone It Away is designed with color-treated curly hair in mind. It's sulfate-free and formulated to gently cleanse without stripping color or moisture from curls. However, we recommend doing a patch test first if you have extremely sensitive scalp. If you have concerns about specific treatments or medical conditions, consult your dermatologist before use.
Ouidad Tone It Away contains purple-pigmented conditioning agents that neutralize brassy tones, along with curl-care ingredients designed to maintain moisture and definition. The formula is sulfate-free and crafted for curly hair texture. For a complete ingredient list and detailed breakdowns, check the product label or visit the Ouidad website for full transparency on all components.