SKU: 3622-33-7-oz-liter
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Description
What it is:
Pravana Pure Light Sulfate-Free Brightening Shampoo cleanse, brighten & neutralize yellow tones.
What it does:
Formulated to cleanse and purify white, gray, or platinum hair and instantly neutralize yellow or off tones to produce a whiter, brighter appearance!
What else you need to know:
Includes special sunscreens to help block the damaging effects of the sun and protect hair color.
Product Options Available are as follows:
24Ingredients
Product Options Available are as follows:
24Product Recommendations
- Reviews
- Questions
Awesome for blondes
My hair stylist gave me this shampoo to maintain my white blonde hair and combat brassiness during my weeks between coloring appointments. It's absolutely awesome. I've tried other purple shampoos designed for the same purpose and found them to be either weak or excessively drying. Pravana hits the sweet spot and leaves my hair feeling healthy yet noticeably ashier and blonder. I do recommend that on days that this product is used that you follow it up with a deep conditioning treatment of some sort, as with any purple shampoo.
Love
This is an extreme toning shampoo and it smells great.
Best Purple Shampoo I have ever Used!
My hair was blonde then I had it dyed dark on top and didn't like it. I have been working my way back to blonde over the last 3 months. I do have my hair professionally done. It was at the gold stage on top. My hair dresser told me it would probably take one more process before it was back really blonde. I have tried many other purple shampoos including the Niassant everyone talks about on Youtube and was not getting the brass out. Then I read about Pravana Pure Light Sulfate Free Brightening Shampoo. So I gave it a try. All the gold/brass is now completely gone and I have a beautiful ashy beige blonde. I couldn't be more happier! I washed my hair first with my regular shampoo then I used the Pravana and left it on my hair for about 5 minutes. My hair is very long so it did leave it pretty tangled but I followed with a good conditioner and it came out beautiful. I don't know if I would need to use it every time I wash my hair so for now I will use it every other time. I have never had a purple shampoo pull the brass gold out of my hair that quick! Love it!