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Description
Ingredients
Product Details
What it is:
Despite their seemingly endless variety, today's mascaras generally fall into one of four main forms: water proof, defining, lengthening and curling. While combo products also exist, most mascara brands strive to deliver at least one of these benefits.
What it does:
This allows them to be easy to remove but it will not smudge, smear or flake. Another ingredient to look for is one with a lanolin base. Lanolin creates conditioning mascara that helps eyelashes to grow and retain long lashes.
What else you need to know:
To experience a natural looking and defining mascara try Pure Illumination's mascara with a light and mirror on the side for easy application and touch ups no matter where you are.
Product Options Available are as follows:
*Ingredients may vary slightly due to formula updates by brands. Please consult packaging for most accurate list of ingredients
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Frequently Asked Questions
Pure Illumination Mascara is formulated with gentle, dermatologist-tested ingredients suitable for sensitive eyes. However, we recommend performing a patch test before full application. If you wear contact lenses, apply mascara after inserting them and remove lenses before taking off makeup. If irritation occurs, discontinue use and consult an eye care professional.
Pure Illumination Mascara contains a blend of conditioning polymers, film-forming agents, and our signature illuminating pigments that enhance lash definition. The formula includes nourishing ingredients like vitamin E and panthenol to condition lashes. While not 100% natural, we prioritize clean ingredients without parabens, sulfates, or synthetic fragrances.
Start with clean, dry lashes. Position the wand at the lash root and wiggle it gently while moving upward to the tips. Apply 1-2 coats for natural definition or 2-3 coats for a bolder look. For maximum illumination effect, focus on the upper lashes and inner corner. Allow each coat to dry slightly before applying the next.