Rohto Mentholatum 50 Magnum Lifting Face Cream - 3.17 oz

Gravity happens, but skin doesn’t have to play along passively. Born from Japan’s renowned aging-care expertise, Rohto Mentholatum 50 Megumi Nourishing Lifting Face Cream is formulated specifically to answer the needs of maturing skin experiencing loss of elasticity, dryness, and subtle sag around the jawline and cheeks. The name "50 Megumi" translates to "50 Blessings," referencing the rich tapestry of 50 carefully selected botanical oils, traditional extracts, and functional skin-fortifying actives woven into every jar. Rather than relying on heavy, suffocating waxes that sit uselessly atop the epidermis, this rich cream sinks deep into thirsty skin layers to deliver a firming blanket of moisture that leaves your face feeling instantly cushions-soft and visibly plumped.

At the core of this golden-tinted cream is a multi-hydrating matrix combining three distinct types of collagen with deeply restorative squalane, royal jelly extract, and lipid-replenishing botanical oils. The velvety, decadent texture melts under the warmth of your fingertips, transforming into an indulgent veil that grips the skin’s contours to encourage a firmer, more defined silhouette. Dry patches and fine parchment-like lines smooth out as the cream restores essential moisture reserves, turning dullness into a natural, lit-from-within sheen that lasts straight through the night or under daytime makeup without slipping.

Incorporate this high-performance Japanese beauty ritual into your daily regimen to reclaim a resilient, supple bounce. Designed to function seamlessly as your all-in-one moisturizing treatment, night pack, and neck cream, it lifts away the lingering tightness of dehydrated skin while surrounding you with a subtle, calming herbal scent. Step away from overly complex 10-step routines and embrace a single jar that delivers total comforting care, leaving your neck, jawline, and cheeks feeling lifted, resilient, and deeply nourished.

50 Active Nourishing Blessings: Packed with 50 carefully curated ingredients including 3 types of collagen, royal jelly, and natural botanical oils to intensely replenish thinning, dry, mature skin. It transforms parchment-thin texture into a supple, bouncy canvas after just one application.

Firming Contour Support: The rich, cushiony texture acts as a supportive moisture envelope over jawlines and cheeks to visibly lift and tighten the appearance of sagging contours. You get targeted, sculpt-like tension without any uncomfortable sticky film.

Triple-Action Deep Hydration: Blends varying molecular weights of collagen and squalane to penetrate multiple skin surface levels while locking in moisture for 24 hours. Say goodbye to mid-day dry tightness and hello to sustained all-day radiance.

All-in-One Multifunctional Care: Works effortlessly as a rich daily moisturizer, an intensive overnight recovery mask, and a dedicated neck-firming treatment. It drastically simplifies your skincare routine without sacrificing clinical-level hydration.

Gentle Comfort Formula: Carefully balanced for delicate, aging skin to restore lost surface lipids and reinforce your natural moisture barrier. It leaves skin feeling deeply cushioned, soft, and visibly revived.