What it is:
Are you looking to go bold and bright? You can do just that with Scruples Urban Shock Brights Direct Dye. This is a semi-permanent hair dye that has superior color payoff and staying power. You can get it in many gorgeous shades, like berry magenta, amethyst lilac, and lemon meringue. There is also a “clear” shade to make the other shades lighter.
What it does:
This direct hair dye coats the strands, depositing dye molecules onto your hair—no need to use a developer. To get a bold, bright color result, use it on pre-lightened hair. On the other hand, if you prefer a subtle hair glaze, use it on your natural hair.
What else you need to know:
This dye is formulated to be gentle. It has no ammonia, PABA, PPD, gluten, or peroxide. It’s also packed with shea butter and superfruits.
INGREDIENTS: Water (Aqua, Eau), Propylene Glycol, Cetearyl Alcohol, Methoxyisopropanol, Ceteareth-20, Lycium Barbarum Fruit Extract**, Punica Granatum Fruit Extract**, Butyrospermum Parkii (Shea Butter)**, Hydrolyzed Glycosaminoglycans*, Hydrolyzed Keratin*, Benzophenone-4*, PEG-12 Dimethicone*, Glycerin, PEG-40 Hydrogenated Castor Oil, Hydroxyethylcellulose, PEG-40 Castor Oil, Sodium Laureth Sufate, Phenoxyethanol, Ethylhexyglycerin, Sorbic Acid, Potassium Sorbate, Lactic Acid, Citric Acid, Fragrance (Parfum), Benzyl Salicylate, HC Yellow No. 4 *Protective Barrier Complex (PBX) **ECOCERT certified ingredient
*Ingredients may vary slightly due to individual shade color