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Description
Ingredients
Product Details
What it is:
Are you looking to go bold and bright? You can do just that with Scruples Urban Shock Brights Direct Dye. This is a semi-permanent hair dye that has superior color payoff and staying power. You can get it in many gorgeous shades, like berry magenta, amethyst lilac, and lemon meringue. There is also a “clear” shade to make the other shades lighter.
What it does:
This direct hair dye coats the strands, depositing dye molecules onto your hair—no need to use a developer. To get a bold, bright color result, use it on pre-lightened hair. On the other hand, if you prefer a subtle hair glaze, use it on your natural hair.
What else you need to know:
This dye is formulated to be gentle. It has no ammonia, PABA, PPD, gluten, or peroxide. It’s also packed with shea butter and superfruits.
*Ingredients may vary slightly due to formula updates by brands. Please consult packaging for most accurate list of ingredients
Product Recommendations
Frequently Asked Questions
Scruples Urban Shock Brights Direct Dye is formulated with professional-grade colorants designed for creative, vibrant hair color application. The 3.04 oz formula contains conditioning agents to help maintain hair integrity during the coloring process. For a complete ingredient list, please refer to the product packaging or contact Scruples customer service, as formulations may vary by specific shade.
Scruples Urban Shock Brights Direct Dye is a professional product designed for creative color application. If you have a sensitive scalp or known allergies to hair dye ingredients, perform a patch test 24-48 hours before full application. We recommend consulting with a professional stylist who can assess your scalp condition and determine suitability for your individual needs.
Yes, Scruples Urban Shock Brights Direct Dye is formulated for use on pre-lightened or previously colored hair. It works best on blonde, platinum, or pre-bleached hair for optimal color vibrancy and intensity. For best results on darker bases, professional pre-lightening may be necessary. Always follow the application instructions provided with your specific shade.