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Description
Ingredients
Product Details
What it does:
Nourishes hair while restoring & repairing texture with Simply Smooth Xtend Keratin Reparative Magic Potion NOT Shampoo. Botanically blended, keratin and collagen infused formula works great for all hair types. Clean your hair while calming and smoothing frizzy, unruly strands. This NOT shampoo will be leaving you with an incredible shine, body and movement. Sulfate, Paraben & Sodium Chloride free.
Product Options Available are as follows:
*Ingredients may vary slightly due to formula updates by brands. Please consult packaging for most accurate list of ingredients
Product Recommendations
Frequently Asked Questions
Simply Smooth Magic Potion Not Shampoo is a cleansing potion designed to gently remove buildup without harsh sulfates that can strip natural oils. It uses a blend of plant-based surfactants and conditioning ingredients that work together to cleanse while maintaining your hair's natural moisture balance. Unlike traditional shampoos, it's formulated to be gentler on color-treated and textured hair.
Yes, Simply Smooth Magic Potion Not Shampoo is formulated to be color-safe. It's sulfate-free and contains conditioning agents that help preserve hair color vibrancy while cleansing. For best results with color-treated hair, we recommend using it 2-3 times per week and following with a color-protecting conditioner.
Simply Smooth Magic Potion Not Shampoo contains plant-derived cleansers, silk proteins for smoothing, coconut oil for moisture, and botanical extracts. The formula is free from sulfates, parabens, and silicones. For a complete ingredient list and to check for specific allergens, please refer to the product packaging or our website's ingredient transparency section.








