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What is this product?
Via Crystal Ion Paddle Cushion Brush is the perfect brush for long hair and up-dos. A great oval brush that looks fantastic in any setting. This brush compares in quality to brushes that sell for as much as $100; These are the original Ion generating brushes. They incorporate tourmaline resins in the bristling which causes the brush to generate negative ions when it is brushes through the hair. The ions atomize the water droplets making them small enough to penetrate and condition the hair. The ions also help to restore the damaged cuticle of the hair so it can retain the moisture, making your hair healthier every time you brush!
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12*Ingredients may vary slightly due to formula updates by brands. Please consult packaging for most accurate list of ingredients
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Frequently Asked Questions
The Via Crystal Ion Paddle Cushion Brush features advanced crystal ion technology that helps reduce static and frizz during styling. The cushioned paddle design conforms to your scalp for comfortable, even brushing, while the ion-infused bristles work to smooth the hair cuticle for a sleeker finish.
Yes, this brush works well for most hair types including straight, wavy, curly, and coily hair. The cushioned paddle distributes pressure evenly across the scalp, making it gentle enough for delicate strands while effective for detangling and smoothing all textures.
Remove loose hair from the bristles after each use. Weekly, rinse the brush under warm water and gently clean between bristles with a soft cloth or old toothbrush. For deeper cleaning, soak in warm water with a drop of mild shampoo for 10-15 minutes, then rinse thoroughly and air dry bristles-down.