Magma By Blondor Pigmented Lightener - /39+ Gold Cendre Dark - 4.2 oz

What it is:
For high-lift color, look no further than Magma by Blondor Pigmented Lightener! It’s a lightener that comes in beautiful, bold colors like red and red-violet, or calmer colors like natural brown or ash brown.

What it does:
This product lightens the hair and deposits your chosen color in one step. Get a stunning, even hair color results in a fraction of the time!

What else you need to know:
There’s no need to lighten your hair with bleach before applying this product. You can also mix the “clear” shade with any other shade in the collection to create a new, lighter color. Wella recommends not to use this product on chemically straightened hair, or on hair that has been previously processed with plant-based hair color.