What it is:
- Alterna Caviar Anti-Aging Brightening Blonde Shampoo
- A sulfate-free cleanser that refreshes blonde tones, eliminates brassiness, and protects color.
What it does:
This luxurious cleanser improves the overall appearance of natural or color-treated blonde hair, restoring it to a healthy, youthful state. Infused with Alterna????s Age-Control Complex that includes Caviar Extract, vitamin C, and cytokines for stronger, healthier, younger-looking hair, it is also formulated with Seasilk, Enzymetherapy, and Color Hold with UVA/UVB protection to shield from color fade, daily stresses, and future damage.
What else you need to know:
- Formulated without: parabens, sulfates, synthetic dyes, petrochemicals, phthalates, GMOs, triclosan.
- This product is safe for natural or color treated blondes.