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Description
Ingredients
Product Details
What it is:
Banish brass and boost brightness in blonde, grey, and white hair. This highly pigmented shampoo brings out your best blonde while enhancing highlights & color. Rose Hip & Biotin replenish nutrients, adding shine and strength.
What it does:
- brightens and enhances blondes without drying
- toning shampoo that can be used after any lightening services, or perfect for use at home to keep brassy tones away
- Rose Hip and Biotin infused to add radiance and strength
*Ingredients may vary slightly due to formula updates by brands. Please consult packaging for most accurate list of ingredients
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Frequently Asked Questions
Aluram Purple Toning Shampoo neutralizes unwanted yellow and brassy tones in blonde, silver, and light-colored hair. The purple pigments work to counteract warmth and maintain cooler, more vibrant tones between salon visits. Best results appear after 2-3 applications per week.
Yes, Aluram Purple Toning Shampoo is formulated to be gentle on color-treated hair. It's sulfate-free and designed to cleanse without stripping color. However, if your hair is damaged or chemically processed, we recommend a patch test and consulting your stylist before regular use.
Aluram Purple Toning Shampoo contains purple-violet pigments that neutralize brassiness, along with conditioning agents and cleansing surfactants. The formula is sulfate-free and includes nourishing ingredients to support hair health. For a complete ingredient list, refer to the product packaging or our website.