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Description
Ingredients
Product Details
What it is:
Banish brass and boost brightness in blonde, grey, and white hair. This highly pigmented shampoo brings out your best blonde while enhancing highlights & color. Rose Hip & Biotin replenish nutrients, adding shine and strength.
What it does:
- brightens and enhances blondes without drying
- toning shampoo that can be used after any lightening services, or perfect for use at home to keep brassy tones away
- Rose Hip and Biotin infused to add radiance and strength
*Ingredients may vary slightly due to formula updates by brands. Please consult packaging for most accurate list of ingredients
Product Recommendations
Frequently Asked Questions
Aluram Purple Toning Shampoo neutralizes unwanted yellow and brassy tones in blonde, silver, and light-colored hair. The purple pigments work to counteract warmth and maintain cooler, more vibrant tones between salon visits. Best results appear after 2-3 applications per week.
Yes, Aluram Purple Toning Shampoo is formulated to be gentle on color-treated hair. It's sulfate-free and designed to cleanse without stripping color. However, if your hair is damaged or chemically processed, we recommend a patch test and consulting your stylist before regular use.
Aluram Purple Toning Shampoo contains purple-violet pigments that neutralize brassiness, along with conditioning agents and cleansing surfactants. The formula is sulfate-free and includes nourishing ingredients to support hair health. For a complete ingredient list, refer to the product packaging or our website.