ASP Infiniti Permanent Hair Color (3.4 oz) - 7.01 Cool Natural Medium Blonde

Elevate your color experience with the ASP Infiniti Permanent Hair Color in 7.01 Cool Natural Medium Blonde, a professional-grade formula that redefines the boundaries of permanent hair dye. This is not just a coloring treatment; it is a high-tech infusion of pigment and protection designed for those who demand a sophisticated, "cool-toned" blonde without the brassiness. The 7.01 shade offers a refined, natural-looking medium blonde with soft ash undertones, perfectly neutralizing unwanted warmth to deliver a crisp, salon-quality finish that looks luminous and multi-dimensional under any light.

The genius behind this formula lies in the advanced DATEM PLUS Technology, a unique delivery system that protects oxygen molecules during the mixing process to ensure deeper pigment penetration into the hair cortex. This innovative technology allows for an ultra-low ammonia content—as little as 0.2% when mixed—making it incredibly gentle on the scalp and hair fiber while still delivering 100% gray coverage. Unlike traditional dyes that can leave hair feeling brittle, the Infiniti cream-gel base is enriched with Shea Butter and Argan Oil, which act as a conditioning shield to preserve the hair’s natural moisture and impart a healthy, mirror-like shine that lasts for weeks.

Whether you are performing a full-head application or a precision root touch-up, the 3.4 oz tube provides an generous amount of product with a 1:1.5 mixing ratio, offering exceptional value and versatility for diverse styling needs. The reduced pH level throughout the processing time helps to "lock in" the color molecules, significantly slowing down the fading process even after multiple washes. For the modern professional or the home colorist seeking a "natural but better" aesthetic, the 7.01 Cool Natural Medium Blonde provides a reliable, high-performance solution that respects the integrity of your hair while delivering an effortlessly elegant, sophisticated tone.

DATEM PLUS Technology: This groundbreaking delivery system safely transports color pigments deep into every hair fiber, ensuring a more efficient deposit that resists fading and environmental damage. It allows the formula to work faster and more effectively, providing flawless coverage while maintaining the hair's internal strength and elasticity.

Ultra-Low Ammonia Formula: With as little as 0.2% ammonia when mixed, this permanent color minimizes scalp irritation and chemical odors, making the coloring process a much more pleasant, sensory-friendly experience. It bridges the gap between the predictability of permanent ammonia-based color and the gentleness of semi-permanent treatments.

Infused with Shea Butter & Argan Oil: The nourishing emulsion base acts as a deep-conditioning treatment during the coloring process, adding suppleness and incredible luminosity to every strand. These botanical oils protect the hair cuticle from oxidative stress, leaving your medium blonde locks feeling soft, silky, and revitalized.

100% Gray Coverage & Stability: Engineered to tackle even the most stubborn white hairs, the 7.01 Cool Natural shade provides uniform, opaque coverage that doesn't look flat or artificial. The decreasing pH during processing ensures the color stays locked within the cortex, preventing the "color-slip" common in other high-lift blondes.

Cool Natural Ash Tones: Specifically calibrated to neutralize yellow and orange undertones, this shade delivers a balanced "medium blonde" that looks authentically cool and modern. It is the perfect choice for clients seeking a sophisticated, refined blonde that maintains its tonal integrity long after the initial salon visit.