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Description
Ingredients
Product Details
What it is:
Color-Balancing, Neutralize Yellow, Tone & Maintain, Blonde & Grey Hair. Natural active ingredients. Not tested on animals. Tested by professional stylists. Healthy for people and the planet. For professional use. Made in the USA.
*Ingredients may vary slightly due to formula updates by brands. Please consult packaging for most accurate list of ingredients
Product Recommendations
Frequently Asked Questions
Yes, Avyo Aloe Vera Purple Shampoo is formulated to be gentle on color-treated hair. The purple pigment helps neutralize unwanted yellow and brassy tones that develop in blonde, silver, and highlighted hair, while the aloe vera soothes the scalp. We recommend doing a patch test first if you have highly sensitive skin, and using the shampoo 1-2 times per week depending on your hair's needs.
The purple pigment works on color theory principles—purple neutralizes yellow tones. When used on blonde, silver, or light-colored hair, it deposits subtle purple hues that counteract brassiness and yellowing caused by heat, sun exposure, and styling. This keeps your hair looking cooler-toned and fresher between salon visits.
While Avyo Aloe Vera Purple Shampoo is specifically formulated for blonde, silver, and highlighted hair, you can use it on brunette or dark hair in moderation. However, you may not see the same toning benefits since the purple pigment is designed to neutralize yellow undertones in lighter shades. We recommend starting with once weekly and adjusting based on your results.