What it is:
Illuminate, brighten and replenish blonde, bleached or silver color-treated hair.
What it does:
This next generation, sulfate-free revitalizing shampoo featuring pure violet pigment instantly cancels brassy and yellow tones while providing exceptionally gentle cleansing to brighten, maintain and protect your signature blonde shade.
What else you need to know:
Proprietary sulfate-free, salt-free blend of 11 surfactants provides extra gentle cleansing with 96% color retention.