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Description
Ingredients
Product Details
What it is:
Permanent brights provide bold, contemporary color that lasts. Unlock your hair’s true potential with ion’s cutting-edge, salon-quality color science and bring home vibrancy like never before.
What it does:
ion Hair Color’s superior quality, proprietary blends are formulated in Italy by our expert team of chemists to deliver unparalleled results. ion's unique system combines the finest quality natural and exotic ingredients with powerful high-tech compounds to achieve exquisite, brilliant color with superior gray coverage. ion Hair Color science relies on the power of micro-pigmentation— ion's microscopic pigment molecules oxidize slower, allowing them to penetrate deep into the cortex of each hair strand for long-lasting, fade-resistant color.
*Ingredients may vary slightly due to formula updates by brands. Please consult packaging for most accurate list of ingredients
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Frequently Asked Questions
Ion Color Brilliance Permanent Brights Creme contains professional-grade colorants, conditioning agents, and a creme base formula designed to deliver vibrant, long-lasting color. The formula includes moisturizing ingredients to help maintain hair health during the coloring process. For a complete ingredient list, please refer to the product packaging or contact Ion customer service for detailed transparency information.
Ion Color Brilliance Permanent Brights Creme is formulated as a professional hair color product. If you have a sensitive scalp or known allergies, perform a patch test on a small area of skin 24-48 hours before application. If irritation occurs, discontinue use. Consult with a dermatologist if you have specific scalp conditions or concerns before coloring.
Ion Color Brilliance Permanent Brights Creme can be used on previously colored hair, but hair condition matters. If your hair is severely damaged, brittle, or over-processed, consider a deep conditioning treatment first or consult a professional stylist. The creme formula helps condition while coloring, but healthy hair provides better color results and vibrancy.