SKU: joi97-1-7-oz
Order soon 5 left in stock
Ships from California
Description
What it is:
Forget those dense, overly heavy moisturizing treatments designed for “bleach blondes.”
What it does:
We’ve teamed the lightness of a lotion and the power of a serum in our deeply nourishing Brightening Conditioner that instantly revives blonde hair without weighing things down.Each highlighted strand is polished to a high gleam, giving you the kind of champagne shine and detangling power that makes you feel bubbly all over.
What else you need to know:
Perfect choice for: Any bleached, double-processed, or high-lifted blonde hair. The kind you get on purpose.
Product Options Available are as follows:
Product Recommendations
- Reviews
- Questions
United StatesLess color fade
This shampoo is ok at keeping color from fading or turning too brassy but it's not moisturizing enough and will still leave a bit of yellow but not orange gold or brass.
United StatesSecond Purchase!
I purchased this shampoo, conditioner, and the brightening veil as a travel size first and I loved them all so much that I came back and purchased the bigger sizes. I am very pleased and I originally learned of these products from a YouTuber (Free Salon Education) since I am now blonde. Best purchase ever!
United StatesSecond Purchase
This was my second time purchasing this product. The first time I bought the travel size just to try out the product to see if I would like it. I liked the travel size bundle so much that I decided to purchase the full bottles. The shampoo and conditioner leave your hair so soft and keeps your beautiful blonde bright and healthy. I would definitely recommend these products if you are a lover of the Joico brand, they never disappoint.