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Description
Ingredients
Product Details
What it is:
Joico Blonde Life Violet Shampoo is a cool tone-perfecting shampoo that gently cleanses while neutralizing brassy, yellow hues to maintain brilliantly bright blondes. Nutrient-rich Tamanu and Monoi oils help restore strenhth, softness and shine.
*Ingredients may vary slightly due to formula updates by brands. Please consult packaging for most accurate list of ingredients
Product Recommendations
Frequently Asked Questions
Joico Blonde Life Violet Shampoo is specifically formulated to neutralize unwanted yellow and brassy tones in blonde, platinum, and silver hair. The violet pigments work to counteract warmth while gently cleansing, helping maintain cool, luminous blonde tones between salon visits.
Yes, Joico Blonde Life Violet Shampoo is safe for color-treated blonde hair. It's specifically designed for blonde, highlighted, and color-treated hair and helps protect vibrancy. The formula is sulfate-free, making it gentler on processed hair while effectively managing tone.
For best results, use Joico Blonde Life Violet Shampoo 1-2 times per week, depending on how quickly your blonde develops brassiness. Using it too frequently may lead to over-toning. On other wash days, use a regular shampoo to maintain balance and prevent violet buildup.








