Blonde Platinum Plus Deep Violet Shampoo - 10.14 oz

Reclaim your coolest, most luminous blonde with the "big guns" of professional color correction. This Paul Mitchell Platinum Plus Deep Violet Shampoo is not your average daily purple wash; it is a high-potency, weekly treatment specifically engineered for medium-to-dark blondes and high-contrast highlights that have drifted into unwanted warm, brassy territory. Boasting five times the toning power of the standard Platinum Blonde formula, this deep violet liquid acts like a professional toner in a bottle, instantly neutralizing stubborn orange and yellow undertones. It’s the ultimate "reset button" for your hair color, ensuring that your platinum stays icy and your highlights remain crisp and clear.

The experience is as much about structural health as it is about aesthetic brilliance. Infused with a sophisticated blend of conditioning agents including White Ginger (Awapuhi), Roman Chamomile, and Rosemary, this shampoo deeply hydrates while it tones, preventing the parched, straw-like texture often associated with high-pigment products. It smooths the cuticle to enhance light reflection, giving your hair a dimensional, high-gloss shine that looks healthy and vibrant. Despite its intense pigmentation, the sulfate-free formula remains gentle on your strands, utilizing Jojoba oil to add a layer of protective slip that makes detangling and post-shower styling a breeze.

Using this liter-sized powerhouse is a sensory indulgence, filling your shower with a refreshing cucumber-melon aroma accented by soft, sophisticated floral notes. Because of its concentrated nature, a little goes a long way; the deep purple hue clings to the hair to ensure even distribution and maximum pigment deposit in just one to five minutes. It’s a vegan, paraben-free, and gluten-free essential that treats your hair with the kindness it deserves while delivering aggressive, salon-grade results. For anyone serious about maintaining a pristine, "just-left-the-chair" blonde, this is the foundational tool that keeps your color cool, your strands soft, and your confidence high.

5x Toning Power: This professional-grade formula delivers five times more violet pigment than the standard Platinum Blonde shampoo, making it the most aggressive solution for neutralizing stubborn brassiness in a single wash. It targets deep yellow and orange tones, restoring an icy, platinum finish to even the most resistant medium-blonde hair types.

Awapuhi & Botanical Complex: Enriched with Paul Mitchell's signature White Ginger (Awapuhi) and Roman Chamomile, the shampoo provides intense hydration that balances the powerful toning agents. These botanicals work to soothe the hair fiber, ensuring your blonde remains incredibly soft, supple, and healthy-looking rather than dry or brittle.

Enhanced Shine and Manageability: The inclusion of Rosemary leaf extract and Jojoba seed oil smooths the hair cuticle to maximize light reflection and eliminate frizz. This results in a brilliant, mirror-like shine and improved slip, which significantly reduces mechanical stress and breakage during the detangling process.

Sustainable PCR Packaging: In line with a commitment to the environment, this liter bottle is crafted from 50% post-consumer recycled (PCR) materials and features a low-profile cap to reduce plastic waste. You can maintain your luxury hair routine while supporting sustainable manufacturing practices that protect the planet.

Cucumber-Melon Fragrance: The refreshing scent profile provides a spa-like experience, leaving your hair smelling clean and vibrant with notes of crisp cucumber and sweet melon. It effectively masks the chemical scent common in high-pigment toners, leaving behind only a subtle, sophisticated floral trail.