Color Charm Vivid Darks Pigmented Lightener - Rich Cherry / 1 oz

Break free from the limitations of dark tresses with the Wella colorcharm Vivid Darks 2-in-1 Pigmented Lightener and Color in the mesmerizing Rich Cherry shade. This isn't just a hair dye; it’s a high-performance, one-step solution specifically engineered to haul naturally dark hair out of the shadows and into a world of high-impact, vibrant red brilliance. Imagine a formula that possesses the raw power to lift your hair up to 6 levels while simultaneously saturating every strand with a deep, succulent cherry pigment—eliminating the need for a separate, damaging pre-bleaching session. It’s the ultimate shortcut for those who crave a dramatic transformation but refuse to spend all day in a salon chair.

The secret to this "liquid fire" lies in its sophisticated multi-use formula that effortlessly cuts through existing pigments, including previous hair dye, to create a clean canvas for the new color to take hold. While traditional lighteners can leave your hair feeling like straw, this pigmented lightener is infused with five nourishing lipids that treat your hair to a spa-like experience during the chemical process. It doesn't just change your color; it respects your hair’s integrity, leaving it soft, smooth to the touch, and glowing with a healthy-looking shine from root to tip. Plus, the built-in Metal Purifier works behind the scenes to neutralize hair-damaging metals, ensuring your color result is reliably even and your hair proteins stay strong.

Whether you are working with natural curls, sleek straight strands, or even a high-quality wig, this vegan and phthalate-free formula adapts to all hair types and textures with professional-grade precision. The Rich Cherry hue offers a sophisticated, dimensional red that feels modern and bold, rather than flat or "boxy." Because it is designed for off-scalp application, it is the perfect tool for creating vivid balayage, statement face-framing "money pieces," or a full head of vibrant highlights. It is more than just a change in appearance—it is an invitation to express your most authentic vibe with a color that refuses to go unnoticed.