DiscontinuedFresh Concepts Plum Straight Straightening Balm is a nutritious temporary straightening balm that infuses Antioxidants, Vitamins, Proteins and Silicones into the hair. Plum Straight delivers ultimate protection against heat styling from flow dryers and flat irons. This straigtening balm by Fresh Concepts is humidity resistant to help keep hair straight all day, leaving hair with brilliant shine. Plum Straight has a light weight consistency that makes it ideal for all hair types, thick to thin. Fresh Concepts Plum Straight Straightening Balm has a sweet Plum fragrance.