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Description
Ingredients
Product Details
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Fresh Concepts Plum Straight Straightening Balm is a nutritious temporary straightening balm that infuses Antioxidants, Vitamins, Proteins and Silicones into the hair. Plum Straight delivers ultimate protection against heat styling from flow dryers and flat irons. This straigtening balm by Fresh Concepts is humidity resistant to help keep hair straight all day, leaving hair with brilliant shine. Plum Straight has a light weight consistency that makes it ideal for all hair types, thick to thin. Fresh Concepts Plum Straight Straightening Balm has a sweet Plum fragrance.Product Options Available are as follows:
*Ingredients may vary slightly due to formula updates by brands. Please consult packaging for most accurate list of ingredients
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Frequently Asked Questions
Fresh Concepts Plum Straight Straightening Balm is formulated with a blend of natural conditioning agents, including plum extract, keratin-boosting compounds, and plant-derived oils. The formula is designed to smooth the hair cuticle while maintaining moisture balance. For a complete ingredient list, please refer to the product packaging or visit our website for full transparency on every component.
Yes, Fresh Concepts Plum Straight Straightening Balm is compatible with color-treated hair. The formula is sulfate-free and contains nourishing ingredients that help protect color vibrancy. We recommend performing a patch test before full application if you have sensitive scalp conditions, and using a color-safe shampoo to maintain your results.
Apply a small amount of balm to damp hair, focusing on mid-lengths to ends. Distribute evenly using your fingers or a wide-tooth comb, then blow-dry or air-dry straight. For best results with a flat iron, ensure hair is completely dry before use. Start with a pea-sized amount and adjust based on your hair thickness and texture.








