Ships from California
Description
Ingredients
Product Details
This hair dye works by depositing color onto the cuticle of the hair strands, without deeply penetrating them. As a result, it provides a temporary color change that will gradually fade away over time. If you're looking for a short-term transformation, this is the ideal choice for you.
With Wella Midway Couture Demi-Permanent Plus Cream Haircolor Dye, you have a variety of stunning shades to choose from. Keep it dark and mysterious with beautiful golden brown or black shades, or embrace a lighter look with cool or warm tone blondes. Whatever your desired hair color, this dye will help you achieve it effortlessly.
Not only does this demi-permanent dye deliver impressive color results, but it also covers up to 75% of grays. Say goodbye to unwanted gray hairs and hello to a vibrant, youthful look.
One of the standout features of this hair color formula is its low levels of ammonia. This makes it gentler on your hair compared to permanent dyes, reducing the risk of damage or dryness. For the best results, mix the dye with a developer according to the instructions provided.
Wella Midway Couture Demi-Permanent Plus Cream Haircolor Dye is your go-to choice for a temporary hair color change with stunning results. Whether you want to experiment with a new look, cover up grays, or simply add a touch of vibrancy to your current hair color, this dye is here to help you achieve your desired look in a gentle and hassle-free way.
*Ingredients may vary slightly due to formula updates by brands. Please consult packaging for most accurate list of ingredients
Product Recommendations
Frequently Asked Questions
Wella Midway Couture Demi-Permanent Plus is formulated to be gentler than permanent color, making it suitable for many users with sensitive scalps. However, we recommend performing a patch test 48 hours before application, especially if you have a history of scalp sensitivity or allergies. If irritation occurs, discontinue use and consult a dermatologist.
Wella Midway Couture Demi-Permanent Plus contains conditioning agents, color molecules, and a cream base designed to deposit color while minimizing damage. The formula is ammonia-free and includes moisturizing ingredients to help maintain hair health during the coloring process. For a complete ingredient list, refer to the product packaging or contact Wella customer service.
Wella Midway Couture Demi-Permanent Plus typically lasts 24 shampoos or 4-6 weeks of regular use, depending on your hair type, porosity, and how often you wash your hair. The color gradually fades with each wash rather than washing out completely, allowing for a smooth transition.