Free Shipping over $99

Ships from California

Free Shipping over $99

Ships from California

Search Product
Search
Cancel
Search

Most Popular Products

Goldwell Topchic Professional Hair Color (2.1 oz. tube)
Wishlist
Joico Vero K-Pak Permanent Cream Hair Color
Wishlist

help

Your Cart
Your cart is empty
Price:$10.99

SKU: wel69-1n

Search Color
Search
Search
View +1
more shades

Ships from California

Description
Wella Midway Couture Demi-Permanent Plus Cream Haircolor Dye is your perfect solution for a temporary hair color change. Whether you want to go darker or lighter, this cream demi-permanent dye delivers vibrant and natural-looking results.

This hair dye works by depositing color onto the cuticle of the hair strands, without deeply penetrating them. As a result, it provides a temporary color change that will gradually fade away over time. If you're looking for a short-term transformation, this is the ideal choice for you.

With Wella Midway Couture Demi-Permanent Plus Cream Haircolor Dye, you have a variety of stunning shades to choose from. Keep it dark and mysterious with beautiful golden brown or black shades, or embrace a lighter look with cool or warm tone blondes. Whatever your desired hair color, this dye will help you achieve it effortlessly.

Not only does this demi-permanent dye deliver impressive color results, but it also covers up to 75% of grays. Say goodbye to unwanted gray hairs and hello to a vibrant, youthful look.

One of the standout features of this hair color formula is its low levels of ammonia. This makes it gentler on your hair compared to permanent dyes, reducing the risk of damage or dryness. For the best results, mix the dye with a developer according to the instructions provided.

Wella Midway Couture Demi-Permanent Plus Cream Haircolor Dye is your go-to choice for a temporary hair color change with stunning results. Whether you want to experiment with a new look, cover up grays, or simply add a touch of vibrancy to your current hair color, this dye is here to help you achieve your desired look in a gentle and hassle-free way.
Additional Information
  • category-hierarchyHair Color & Treatments / Hair Color / Semi & Demi Permanent Hair Color
  • pd-rating5
  • pd-rating-count5
  • pd-qa-question-count0.0
  • pd-qa-answer-count0.0
  • annex-rating5
  • annex-rating-count4
Customer Reviews
4.9 Based on 23 Reviews
5 ★
91% 
21
4 ★
9% 
2
3 ★
0% 
0
2 ★
0% 
0
1 ★
0% 
0
Write a Review Ask a Question

Thank you for submitting a review!

Your input is very much appreciated. Share it with your friends so they can enjoy it too!

Filter Reviews:
  • hair
  • color
  • Midway
  • gray
  • Wella
  • reviews
  • semi
  • place
  • hairdresser
  • complaints
AL
01/18/2025
Adriana L.
United States United States

I did NOT receive the order !!!!!!!

Ok… I ordered Wella Midway Couture from you and just after that I’ve read the reviews ! I’m a hairdresser too , like you but much older . I need these products as soon as possible. So far, not a good experience with you ! I’m waiting for my Wella Midway ! Please …

A
04/13/2024
Anonymous
United States United States
I recommend this product

Wells Midway

I love tis color. It covers the grey and leaves my hair shiny and soft. I can't believe it is discontinued

CW
03/05/2024
Catherine W.
United States United States
I recommend this product

Found discontinued product

This product has been discontinued, according to the professional beauty supply that up till now, has carried it. I am so glad I found a source so I can continue to use it.