SKU: wel69-1n
Ships from California
Description
This hair dye works by depositing color onto the cuticle of the hair strands, without deeply penetrating them. As a result, it provides a temporary color change that will gradually fade away over time. If you're looking for a short-term transformation, this is the ideal choice for you.
With Wella Midway Couture Demi-Permanent Plus Cream Haircolor Dye, you have a variety of stunning shades to choose from. Keep it dark and mysterious with beautiful golden brown or black shades, or embrace a lighter look with cool or warm tone blondes. Whatever your desired hair color, this dye will help you achieve it effortlessly.
Not only does this demi-permanent dye deliver impressive color results, but it also covers up to 75% of grays. Say goodbye to unwanted gray hairs and hello to a vibrant, youthful look.
One of the standout features of this hair color formula is its low levels of ammonia. This makes it gentler on your hair compared to permanent dyes, reducing the risk of damage or dryness. For the best results, mix the dye with a developer according to the instructions provided.
Wella Midway Couture Demi-Permanent Plus Cream Haircolor Dye is your go-to choice for a temporary hair color change with stunning results. Whether you want to experiment with a new look, cover up grays, or simply add a touch of vibrancy to your current hair color, this dye is here to help you achieve your desired look in a gentle and hassle-free way.
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I did NOT receive the order !!!!!!!
Ok… I ordered Wella Midway Couture from you and just after that I’ve read the reviews ! I’m a hairdresser too , like you but much older . I need these products as soon as possible. So far, not a good experience with you ! I’m waiting for my Wella Midway ! Please …

Wells Midway
I love tis color. It covers the grey and leaves my hair shiny and soft. I can't believe it is discontinued

Found discontinued product
This product has been discontinued, according to the professional beauty supply that up till now, has carried it. I am so glad I found a source so I can continue to use it.